The Launch Stack
The course, the pricing book and the launch emails. Everything between an idea and the first sale.
Get the stackNothing on the counter yet.
Nothing on the counter yet.
ShelflineNext aisle · 01
Creator store · Templates · Ebooks · Courses
Shelfline is a creator store: templates, ebooks, presets and courses sold from one shelf. Instant download, lifetime updates, and checkout links that go straight to Lemon Squeezy, Gumroad or Stripe.
Aurora UI KitUI kitBestsellerAurora UI KitAurora UI KitFigma · 320 components$49
The Pricing PlaybookEbookNewThe Pricing PlaybookThe Pricing PlaybookPDF + EPUB · 212 pages$29
Film Look PresetsPreset packFilm Look PresetsFilm Look PresetsLightroom + Camera Raw · 40 presets$24Creator store · Templates · Ebooks · Courses
Shelfline is a creator store: templates, ebooks, presets and courses sold from one shelf. Instant download, lifetime updates, and checkout links that go straight to Lemon Squeezy, Gumroad or Stripe.
Aurora UI KitUI kitBestsellerAurora UI KitFigma · 320 components$49
The Pricing PlaybookEbookNewThe Pricing PlaybookPDF + EPUB · 212 pages$29
Film Look PresetsPreset packFilm Look PresetsLightroom + Camera Raw · 40 presets$24
Launch in 30 DaysCourseBestsellerLaunch in 30 Days14 lessons · 6 h 20 min$149
Studio OS for NotionNotion templateStudio OS for NotionNotion · 12 databases$39
Ledger SansFontNewLedger SansOTF + WOFF2 · 8 weights$59
Social Kit for CanvaTemplate packSocial Kit for CanvaCanva · 180 templates$19
100 Launch EmailsGuide100 Launch EmailsPDF + Notion · 100 emails$19
Outline Icons 1.0Icon setOutline Icons 1.0SVG + Figma · 1,200 icons$34Creator store · Templates · Ebooks · Courses
Shelfline is a creator store: templates, ebooks, presets and courses sold from one shelf. Instant download, lifetime updates, and checkout links that go straight to Lemon Squeezy, Gumroad or Stripe.
Aurora UI KitUI kitBestsellerAurora UI KitAurora UI KitFigma · 320 components$49
The Pricing PlaybookEbookNewThe Pricing PlaybookThe Pricing PlaybookPDF + EPUB · 212 pages$29
Film Look PresetsPreset packFilm Look PresetsFilm Look PresetsLightroom + Camera Raw · 40 presets$24The aisles
Every product is a file you own: download it once, keep the updates, use it on every project you ship.
Browse everythingBrowse everythingThe aisles
Every product is a file you own: download it once, keep the updates, use it on every project you ship.
Browse everythingBrowse everything
Templates24 productsNotion, Canva and Figma templates that swap colours and fonts in one place.Open aisle02
Ebooks & guides11 productsShort, worked-example books: pricing, launches, the emails behind them.Open aisle03
Presets & LUTs9 productsFilm-stock looks for Lightroom, Camera Raw and DaVinci, with install guides.Open aisle04
Courses4 productsDay-by-day video courses with worksheets and a private community.Open aisle05
Fonts6 productsQuiet grotesks and mono siblings, desktop + web licence in one price.Open aisle06
Icons & assets7 productsIcon sets, illustration packs and mockups, every one a component.Open aisleThe aisles
Every product is a file you own: download it once, keep the updates, use it on every project you ship.
Browse everythingBrowse everything
Templates24 productsNotion, Canva and Figma templates that swap colours and fonts in one place.Open aisle02
Ebooks & guides11 productsShort, worked-example books: pricing, launches, the emails behind them.Open aisle03
Presets & LUTs9 productsFilm-stock looks for Lightroom, Camera Raw and DaVinci, with install guides.Open aisle04
Courses4 productsDay-by-day video courses with worksheets and a private community.Open aisle05
Fonts6 productsQuiet grotesks and mono siblings, desktop + web licence in one price.Open aisle06
Icons & assets7 productsIcon sets, illustration packs and mockups, every one a component.Open aisleThis week in the window
One product gets the spotlight every week. Scroll in.
FeaturedUI kit · Figma · 320 componentsAurora UI Kit320 components40 finished screensColour + type tokensAuto-layout everywhere$49This week in the window
One product gets the spotlight every week. Scroll in.
FeaturedUI kit · Figma · 320 componentsAurora UI Kit320 components40 finished screensColour + type tokensAuto-layout everywhere$49This week in the window
One product gets the spotlight every week. Scroll in.
FeaturedUI kit · Figma · 320 componentsAurora UI Kit320 components40 finished screensColour + type tokensAuto-layout everywhere$49What's inside
Every product page lists the files, the counts and the licence, so you know exactly what lands in your downloads folder.
What's inside
Every product page lists the files, the counts and the licence, so you know exactly what lands in your downloads folder.
What's inside
Every product page lists the files, the counts and the licence, so you know exactly what lands in your downloads folder.
Bundles
Three sets that go together. The maths is on the receipt.
All bundlesThe course, the pricing book and the launch emails. Everything between an idea and the first sale.
Get the stackGet the stackUI kit, icon set and the Ledger Sans family. One licence, every screen.
Get the kitGet the kitPost, edit and plan: the social kit, the presets and the Notion studio, together.
Get the packGet the packBundles
Three sets that go together. The maths is on the receipt.
All bundlesThe course, the pricing book and the launch emails. Everything between an idea and the first sale.
Get the stackGet the stackUI kit, icon set and the Ledger Sans family. One licence, every screen.
Get the kitGet the kitPost, edit and plan: the social kit, the presets and the Notion studio, together.
Get the packGet the packBundles
Three sets that go together. The maths is on the receipt.
All bundlesThe course, the pricing book and the launch emails. Everything between an idea and the first sale.
Get the stackGet the stackUI kit, icon set and the Ledger Sans family. One licence, every screen.
Get the kitGet the kitPost, edit and plan: the social kit, the presets and the Notion studio, together.
Get the packGet the packThe course
Short lessons, one job each, a worksheet at the end of every module. Scroll the syllabus.
The course
Short lessons, one job each, a worksheet at the end of every module. Scroll the syllabus.
The course
Short lessons, one job each, a worksheet at the end of every module. Scroll the syllabus.
In numbers
In numbers
In numbers
Reviews
Every review is tied to an order. Drag the wall.
All reviews“Paid for itself with the first launch. The pricing ladder alone changed how I sell.”
Mara LindqvistCourse creator, StockholmBoughtLaunch in 30 DaysVerified“The UI kit is the cleanest I've bought. Tokens actually work, the screens are real.”
Dev PatelProduct designer, BangaloreBoughtAurora UI KitVerified“Forty presets and every one of them looks like film. My clients noticed in a week.”
Ana RibeiroWedding photographer, PortoBoughtFilm Look PresetsVerified“Bought the Notion studio on a Sunday, ran my agency on it by Monday.”
Tomás WellerStudio owner, BerlinBoughtStudio OS for NotionVerified“The launch emails are word-for-word usable. I changed the product name and sent them.”
Keiko TanakaNewsletter writer, OsakaBought100 Launch EmailsVerified“Ledger Sans is the font I'd been trying to find for two years.”
Sam OkaforBrand designer, LagosBoughtLedger SansVerifiedReviews
Every review is tied to an order. Drag the wall.
All reviews“Paid for itself with the first launch. The pricing ladder alone changed how I sell.”
Mara LindqvistCourse creator, StockholmBoughtLaunch in 30 DaysVerified“The UI kit is the cleanest I've bought. Tokens actually work, the screens are real.”
Dev PatelProduct designer, BangaloreBoughtAurora UI KitVerified“Forty presets and every one of them looks like film. My clients noticed in a week.”
Ana RibeiroWedding photographer, PortoBoughtFilm Look PresetsVerified“Bought the Notion studio on a Sunday, ran my agency on it by Monday.”
Tomás WellerStudio owner, BerlinBoughtStudio OS for NotionVerified“The launch emails are word-for-word usable. I changed the product name and sent them.”
Keiko TanakaNewsletter writer, OsakaBought100 Launch EmailsVerified“Ledger Sans is the font I'd been trying to find for two years.”
Sam OkaforBrand designer, LagosBoughtLedger SansVerifiedReviews
Every review is tied to an order. Drag the wall.
All reviews“Paid for itself with the first launch. The pricing ladder alone changed how I sell.”
Mara LindqvistCourse creator, StockholmBoughtLaunch in 30 DaysVerified“The UI kit is the cleanest I've bought. Tokens actually work, the screens are real.”
Dev PatelProduct designer, BangaloreBoughtAurora UI KitVerified“Forty presets and every one of them looks like film. My clients noticed in a week.”
Ana RibeiroWedding photographer, PortoBoughtFilm Look PresetsVerified“Bought the Notion studio on a Sunday, ran my agency on it by Monday.”
Tomás WellerStudio owner, BerlinBoughtStudio OS for NotionVerified“The launch emails are word-for-word usable. I changed the product name and sent them.”
Keiko TanakaNewsletter writer, OsakaBought100 Launch EmailsVerified“Ledger Sans is the font I'd been trying to find for two years.”
Sam OkaforBrand designer, LagosBoughtLedger SansVerified
The studio, 2026Behind the counter
Shelfline started as a folder of files we kept re-using on client work: a UI kit, a pricing sheet, a set of presets. We cleaned them up, wrote the guides, and put them on a shelf. Every product here is something we use ourselves, updated when our own work moves on.

The studio, 2026Behind the counter
Shelfline started as a folder of files we kept re-using on client work: a UI kit, a pricing sheet, a set of presets. We cleaned them up, wrote the guides, and put them on a shelf. Every product here is something we use ourselves, updated when our own work moves on.

The studio, 2026Behind the counter
Shelfline started as a folder of files we kept re-using on client work: a UI kit, a pricing sheet, a set of presets. We cleaned them up, wrote the guides, and put them on a shelf. Every product here is something we use ourselves, updated when our own work moves on.
Free download
Forty pages on pricing digital products: ladders, anchors, bundles and the emails that sold them. One email, the file, no drip.
No spam. One email with the file.
Free download
Forty pages on pricing digital products: ladders, anchors, bundles and the emails that sold them. One email, the file, no drip.
No spam. One email with the file.
Free download
Forty pages on pricing digital products: ladders, anchors, bundles and the emails that sold them. One email, the file, no drip.
No spam. One email with the file.
Instantly. Checkout opens your download page and the same link lands in your inbox. Every file stays in your account, so you can download again any time.
Yes. Every licence covers personal and commercial projects, including client work, with no credit needed. The only limit is reselling the files themselves.
Email us with your order number and we take the price you paid off the bundle. It usually takes a few hours.
No. Every product is updated for life. When a new version ships you get an email with the link, and the download page always holds the latest files.
It depends on the aisle: Figma for the UI kit, Lightroom or Camera Raw for presets, Notion for the studio templates, Canva for the social kit. Each product page lists it.
Digital files cannot be returned, so we do not refund on change of mind. If something is broken or not as described, write to us and we fix it or refund it.
Checkout shows local prices in most countries and takes cards, Apple Pay, Google Pay and PayPal. Taxes are handled at checkout.
Instantly. Checkout opens your download page and the same link lands in your inbox. Every file stays in your account, so you can download again any time.
Yes. Every licence covers personal and commercial projects, including client work, with no credit needed. The only limit is reselling the files themselves.
Email us with your order number and we take the price you paid off the bundle. It usually takes a few hours.
No. Every product is updated for life. When a new version ships you get an email with the link, and the download page always holds the latest files.
It depends on the aisle: Figma for the UI kit, Lightroom or Camera Raw for presets, Notion for the studio templates, Canva for the social kit. Each product page lists it.
Digital files cannot be returned, so we do not refund on change of mind. If something is broken or not as described, write to us and we fix it or refund it.
Checkout shows local prices in most countries and takes cards, Apple Pay, Google Pay and PayPal. Taxes are handled at checkout.
Instantly. Checkout opens your download page and the same link lands in your inbox. Every file stays in your account, so you can download again any time.
Yes. Every licence covers personal and commercial projects, including client work, with no credit needed. The only limit is reselling the files themselves.
Email us with your order number and we take the price you paid off the bundle. It usually takes a few hours.
No. Every product is updated for life. When a new version ships you get an email with the link, and the download page always holds the latest files.
It depends on the aisle: Figma for the UI kit, Lightroom or Camera Raw for presets, Notion for the studio templates, Canva for the social kit. Each product page lists it.
Digital files cannot be returned, so we do not refund on change of mind. If something is broken or not as described, write to us and we fix it or refund it.
Checkout shows local prices in most countries and takes cards, Apple Pay, Google Pay and PayPal. Taxes are handled at checkout.
Notes
Pricing, launches and what we learned selling files.
All notes
PlaybookThree price ladders that lifted our average orderSep 9, 20265 minHow the free guide page turned a 2% email rate into 11%, and the three emails that follow it.Read the note
GrowthThe free download that pays for the adsAug 28, 20264 minUpdates are the cheapest marketing we run: every new version is an email people are glad to open.Read the note
NotesWhy every product gets free updates for lifeNotes
Pricing, launches and what we learned selling files.
All notes
PlaybookThree price ladders that lifted our average orderSep 9, 20265 minHow the free guide page turned a 2% email rate into 11%, and the three emails that follow it.Read the note
GrowthThe free download that pays for the adsAug 28, 20264 minUpdates are the cheapest marketing we run: every new version is an email people are glad to open.Read the note
NotesWhy every product gets free updates for lifeNotes
Pricing, launches and what we learned selling files.
All notes
PlaybookThree price ladders that lifted our average orderSep 9, 20265 minHow the free guide page turned a 2% email rate into 11%, and the three emails that follow it.Read the note
GrowthThe free download that pays for the adsAug 28, 20264 minUpdates are the cheapest marketing we run: every new version is an email people are glad to open.Read the note
NotesWhy every product gets free updates for lifeOpen 24/7
Browse the products, take the free guide, or write to us about a bundle for your team. The shop never closes.
Instant download · lifetime updates · same-day replies
Open 24/7
Browse the products, take the free guide, or write to us about a bundle for your team. The shop never closes.
Instant download · lifetime updates · same-day replies
Open 24/7
Browse the products, take the free guide, or write to us about a bundle for your team. The shop never closes.
Instant download · lifetime updates · same-day replies